What is Social Media?
Social Media SMM Used by individuals Used by businesses/brands For communication & sharing For promotion & marketing Free usage mostly includes paid promotions …
Popular social media platforms include:
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Facebook
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Instagram
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Twitter
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LinkedIn
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YouTube
Examples of social media use:
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Connecting with friends and family
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Sharing photos and videos
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Watching educational or entertainment content
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Following brands, celebrities, and new
What is SMM (Social Media Marketing)?
SMM (Social Media Marketing) is a part of digital marketing that uses social media platforms to promote products, services, or brands.
It focuses on:
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Creating and posting promotional content
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Running paid advertisements
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Engaging with followers (likes, comments, messages)
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Increasing brand awareness and sales
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Examples of SMM activities:
Techniques Of Social Media Marketing:
There Are Two Type of Techniques are follow :
Paid SMM Techniques
Involve running advertisements on social media platforms like Facebook and Instagram to reach a targeted audience quickly and increase traffic, leads, and sales.
Meta Business Suite – Paid SMM
Meta Business Suite is a tool by Meta Platforms used to manage paid social media marketing (SMM) on Facebook and Instagram.
Campaign types
In Social Media Marketing include awareness, traffic, lead generation, app promotion, and sales. Awareness campaigns increase brand visibility.
Traffic- Drives users to a website or landing page.
Awareness – builds brand visibility.
Lead generation- collects customer information.
App promotion -increases app installs and engagement.
Sales- campaigns focus on conversions
Organic SMM Techniques
Focus on free methods such as regular content posting, audience engagement, hashtag use, and community building to grow followers naturally and build long-term brand trust.
Platform Optimization
Platform optimization means optimizing a social media profile or page to improve its visibility, reach, and engagement on platforms like Facebook, Instagram, and LinkedIn.
