Introduction to Digital Marketing

• Digital marketing refers to promoting products and services using online platforms
• It involves reaching customers through the internet, mobile devices, search engines, social media, and websites
• Digital marketing has become essential for every business
• Traditional marketing is slowly being replaced by online marketing methods
• Companies now prefer digital channels because they are cost-effective and measurable
• A digital marketing course teaches all major online marketing techniques
• This course prepares students for real-world marketing challenges
• Digital marketing skills are in high demand across industries

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